Progress, not perfection
Reflecting on how far DEI has come, and has yet to go
Diversity is good for business, and the advertising and marketing industry recognises that. We’ve seen regional DEI efforts come on leaps and bounds in recent years. But there’s still work to be done.
This year’s Diversity Talks will tackle the ways in which companies can continue to be more progressive in their DEI initiatives. We’ve made progress, and now it’s time to tackle new challenges.
This event is hosted by Campaign Asia-Pacific, in partnership with Essence, the official partner of Women to Watch.
Session 1: Aligning DEI and social issues with more conservative Asian markets
Regional DEI efforts across APAC have come on leaps and bounds in recent years. The needle has moved. But the region is large and diverse, with cultural nuances that set each market apart. In Asia’s more conservative markets, brands that represent certain demographics or align with social causes in advertisements might find themselves drawing the wrong kind of political and public attention.
This session will focus on the issues that companies need to consider when it comes to tailoring their DEI activity to local markets across advertisements, products, and internal policy.
Session 2: Does your company embody its DEI beliefs?
Mandates can be made from leadership when it comes to DEI initiatives, but how do you ensure that thes mandates trickle down into everything that your company does? DEI shouldn’t just be about marketing and messaging. It needs to be considered in every area of your business; from advertisements, to products and services, even so far as choosing what suppliers and clients you work with.
Panellists will discuss the initiatives they’ve made to ensure that DEI is embedded across their business and that they truly walk their talk.
Sessoion 3: Inching the needle forward: women at work
An incredible amount of work and progress has been made for women in the workplace, but there’s still a long way to go. Our panellists discuss the work that’s yet to be done to inch the needle ever forward when it comes to women as caregivers, imposter syndrome and sexual harassment in the marcomms industry.