Prasad Sangameshwaran

Jan 16, 2020

'There are many who are hoping AI is just a fad ...

Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.

Sep 26, 2019

What can advertising learn from blackjack and ...

Ogilvy's Sonal Dabral spoke at Spikes Asia about the three things he enjoys the most in life, and how they relate to the industry.

Sep 26, 2019

'60% of the ads do not travel well across Asia'

As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands

Sep 25, 2019

Diageo's India CMO on avoiding 'falling into the ...

Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019

Sep 16, 2019

For DAN's new APAC CEO Ashish Bhasin, the sequel is ...

The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.

Aug 21, 2019

DDB's Wendy Clark in conversation with Campaign India

DDB's global CEO: "I know what it feels like to be passed over for an opportunity."