Prasad Sangameshwaran
Jan 16, 2020

'There are many who are hoping AI is just a fad that'll go away'

Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.

Rajkumar Venkatesan, professor of business administration, Darden School of Business

Rajkumar Venkatesan, professor of business administration, Darden School of Business, University of Virginia, can spend hours talking about the convergence of three forces connected consumers, information abundance and technology - specifically AI and machine learning and how it is leading marketers to AI Moments of Truth.’

He is acknowledged as the person who developed an AI 'canvas' for marketers that outlines the journey from node to network through which marketers can deploy machine learning...

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