Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.
If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.
Only by focusing on outputs can brands get real value from their data, says Unruly's Phil Townend.
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