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Make video fit for platform, fit for purpose
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Apr 4, 2018

Make video fit for platform, fit for purpose

Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.

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Need for speed: Video creative must catch up with consumers
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Jan 16, 2017

Need for speed: Video creative must catch up with ...

If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.

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Life beyond the view?
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Dec 9, 2016

Life beyond the view?

Only by focusing on outputs can brands get real value from their data, says Unruly's Phil Townend.

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