Phil Townend
Dec 9, 2016

Life beyond the view?

Only by focusing on outputs can brands get real value from their data, says Unruly's Phil Townend.

Phil Townend

The global online video market is expected to reach US$35 billion by 2018, and according to eMarketer will double in the US between US$10 billion in 2016 and US$20 billion in 2020. Digital ad spend in APAC is also set to increase by 63 percent between 2016 and 2018, according to eMarketer. Outlays will increase fivefold in Indonesia by 2019, and will more than double in the rest of Southeast Asia. The mobile ad market...

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