'New retail' in China has thus far been less about consumers and radical technology innovation, and more about the bottom line. However, the revolution is just getting started.
Brands and their agency counterparts need to keep pace with WeChat’s evolving digital ecosystem. Here's what the latest changes mean and how to make the most of them.
How brands can best leverage WeChat’s mini-apps, an increasingly important part of China’s digital ecosystem.
In China, brands need to be either a source of escape or inspiration in consumers’ lives to stand a chance of a successful 2018, warn Resonance’s Jerry Clode and Michael Norris.
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