by Jessica Goodfellow | Campaign Asia

Jessica Goodfellow

APAC app-install fraud exposure rises by 45% to US$945 million: Report

Advertising

4 days ago

APAC app-install fraud exposure rises by 45% to ...

Several markets in Southeast Asia saw a peak of ad fraud activity in March due to a rise in app demand caused by COVID-19—therefore drawing the attention of fraudsters.

What's it like working in the industry as an LGBTQIA+ person? Two Asia-based executives share their experiences

Digital

Jul 28, 2020

Jessica Goodfellow

What's it like working in the industry as an ...

Two openly-LGBTQIA+ individuals imagine a future where there is no longer a need to close diversity gaps. But more focus is needed on gender and sexual identity to get there.

Australian regulator sues Google over 'misleading' personal data collection

Advertising

Jul 27, 2020

Jessica Goodfellow

Australian regulator sues Google over 'misleading' ...

Australia's watchdog alleges that Google did not obtain explicit consent from consumers to begin to combine data sets that plumped its advertising offering—allegations the company "strongly disagrees with".

Australians turn their back on high-end brands and embrace social media, vitamins and deliveries

Marketing

Jul 27, 2020

Jessica Goodfellow

Australians turn their back on high-end brands and ...

COVID-19 and Chris Hemsworth appear to have driven the biggest swings in Australia's top brands listing.

Australia replaces top international brands with its own—even if they are no longer operational

Marketing

Jul 27, 2020

Jessica Goodfellow

Australia replaces top international brands with ...

ASIA's TOP 1000 BRANDS: The only two international companies that remained on Australia's local ranking have now been replaced with heritage brands.

During times of instability, Australians place value on brands they trust

Marketing

Jul 27, 2020

Jessica Goodfellow

During times of instability, Australians place ...

ASIA's TOP 1000 BRANDS: A brand that ceased production in 2017 has suddenly vaulted in the top 10 ranking of Australia's favourite local brands—epitomising the strength of heritage and trust during times of adversity.