Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
SPIKES ASIA X CAMPAIGN: Animals are used in 20% of the world's ads but are at risk, according to sustainability initiative, which wants brands to take responsibility to protect their future.
The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday.
Creative duo behind sustainability proposal discuss their creative process and what they've learnt from four years of Young Spikes competitions.
In a wide-ranging interview at Spikes Asia X Campaign, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell.
Partnership will bring Southeast Asian publisher inventory into the Source ecosystem, and forms part of MediaMath's goal to make its transparent, accountable supply chain ubiquitous in the open web.
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