Jessica Goodfellow

Region:
AP
JP
CN
IN

Campaign Asia

Jessica Goodfellow

Send feedback to Jessica Goodfellow.

Premium

'Commercial models need to catch up to live sports consumption' says F1 tech provider

Premium

Digital

1 day ago

Jessica Goodfellow

'Commercial models need to catch up to live sports ...

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.

Premium

Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud

Premium

Advertising

2 days ago

Jessica Goodfellow

Asia-Pacific’s market maturity challenge: no common ...

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.

Premium

Universal Music Group and Viacom invest in Asia

Premium

Digital

2 days ago

Jessica Goodfellow

Universal Music Group and Viacom invest in Asia

Universal Music Group and Viacom, two of the world’s biggest music and TV companies, have both revealed significant investments in Asia.

Premium

Advertising

2 days ago

Jessica Goodfellow

Hooq selects SpotX to power its advertising ambitions

SpotX will act as Hooq’s ad server and SSP.

Premium

Michael Rubenstein departs AppNexus one year after AT&T acquisition

Premium

Advertising

3 days ago

Jessica Goodfellow

Michael Rubenstein departs AppNexus one year after ...

The president of AppNexus is stepping down from the business after completing the adtech unit's integration into AT&T's Xandr

Premium

FMCG brands reshuffle in Vietnam’s growing consumer market

Premium

Marketing

4 days ago

Jessica Goodfellow

FMCG brands reshuffle in Vietnam’s growing consumer ...

In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.

Top news, insights and analysis every weekday

Campaign Asia

The 'chaotic beauty' of adland in Bangladesh

Sri Lanka: aspirational, creative — and entirely different from India

Fast-changing Cambodia calls for an experimental attitude to marketing

In communist Laos PDR, consumers and advertisers find liberation online

Jessica Goodfellow

'Commercial models need to catch up to live sports ...

Asia-Pacific’s market maturity challenge: no common ...

Universal Music Group and Viacom invest in Asia

Hooq selects SpotX to power its advertising ambitions

Michael Rubenstein departs AppNexus one year after ...

FMCG brands reshuffle in Vietnam’s growing consumer ...

Follow us

Most Read

1 China home to 83% of global ad fraud: GroupM

2 McCann Worldgroup names Japan CEO

3 Move and win roundup: Week of September 16, 2019

4 'I’ve moved a lot of money from traditional advertising to experiences': Mastercard CMO

5 Move and win roundup: Week of September 9, 2019

6 Publicis China parts ways with executive following subway incident

7 Singapore Media Awards winners announced

8 Grey makes Nirvik Singh global COO

9 Discovery: The golden era of marketing

10 Dentsu Aegis Network names APAC CEO