Jessica Goodfellow

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Without cookies, what are the targeting options for advertisers in APAC?
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Advertising
Jan 23, 2020
Jessica Goodfellow

Without cookies, what are the targeting options for ...

SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.

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Rubicon Project grows DOOH inventory with Asiaray deal
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Advertising
Jan 21, 2020
Jessica Goodfellow

Rubicon Project grows DOOH inventory with Asiaray deal

TECH BITES: The adtech company noted that DOOH is a "rapidly growing channel" in Asia-Pacific.

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The Trade Desk ties with Gojek to link online ads with offline sales
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Advertising
Jan 21, 2020
Jessica Goodfellow

The Trade Desk ties with Gojek to link online ads ...

TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.

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Is a cookie-less future a concern in mobile-heavy Asia?
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Advertising
Jan 21, 2020
Jessica Goodfellow

Is a cookie-less future a concern in mobile-heavy Asia?

SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?

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Tiger Analytics: The 'time is ripe' for advanced analytics in APAC
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Advertising
Jan 17, 2020
Jessica Goodfellow

Tiger Analytics: The 'time is ripe' for advanced ...

The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.

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TikTok now has a 'channel' on Iflix for its top videos
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Digital
Jan 16, 2020
Jessica Goodfellow

TikTok now has a 'channel' on Iflix for its top videos

TikTok is to offer a series of compilations of its top-performing videos in a dedicated hub on Iflix. But why?

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