by Jessica Goodfellow | Campaign Asia

Jessica Goodfellow

2 days ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

Publishers most confident in their post-cookie outlook

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May 5, 2021

Jessica Goodfellow

Publishers most confident in their post-cookie outlook

Results from a comprehensive survey studying preparedness for a cookie-less, privacy-first industry reveal much higher levels of confidence among publishers versus agencies. Digital leaders at the BBC and SCMP give their thoughts.

Marketers in APAC are not ready for the privacy-first, post-cookie world

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May 4, 2021

Jessica Goodfellow

Marketers in APAC are not ready for the privacy-firs...

Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.

UK digital agency Brainlabs bets on APAC

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Apr 26, 2021

Jessica Goodfellow

UK digital agency Brainlabs bets on APAC

EXCLUSIVE: Agency has hired iProspect's Mark Fagan to lead its ambitious Asia-Pacific plans as it targets seven offices within four years.

Twitter's Yu Sasamoto takes on APAC as Maya Hari steps up to global role

Digital

Apr 22, 2021

Jessica Goodfellow

Twitter's Yu Sasamoto takes on APAC as Maya Hari ...

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific.

Joanna Flint on leaving big tech and the evolving the role of a CMO

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Apr 21, 2021

Jessica Goodfellow

Joanna Flint on leaving big tech and the evolving ...

EXCLUSIVE INTERVIEW: Having left Google after 12 years, Mandarin Oriental's new chief commercial officer tells Campaign why the new spot is perfect for her, why the CMO role has outgrown itself, and why many executives in big tech are defecting to smaller businesses.