Zalora appoints new Chief Marketing Officer

Elias Pour has joined Zalora, the Asian e-retailer founded in 2012, as Chief Marketing Officer, overseeing a team of 150 people. 

Pour will be based in the firm's Kuala Lumpur offices with the regional onsite marketing team. Prior to joining the company, Pour was head of digital at Red Bull, working from their Sydney office and overseeing all Asia-Pacific digital marketing. 

Pour, who has a BA in Management from the University of Gothenburg and a Master's degree in Marketing and Digital Media from Raffles College of Design in Sydney, has also worked in Sweden and Denmark, and for brands that include Volvo, Telenor and Danske Bank. 

Zalora is entering "a new phase of growth", according to the co-CEO of Zalora's parent company Global Fashion Group, Patrick Schmidt. "Elias is a perfect addition to the management team given his experience in leading high-profile business development and marketing teams across different industries," said Schmidt. "I am confident that under his leadership, Zalora will continue to provide fashion consumers in Asia the best online and mobile shopping experience possible and achieve its full potential as the region’s fashion retail powerhouse." 

Zalora is still searching for a new CEO following the resignation of Parker Gundersen in May for personal reasons. Giulio Xiloyannis, the Group's Chief Operating Officer, is coordinating the company's commercial and operational functions until a new CEO is appointed.