Madon has worked as an independent regional creative consultant for more than a year, after moving from his position of ECD at McCann Worldgroup following a three-year stint at the agency. Prior to that he was the ECD at BBDO Singapore.
Madon has won more than 100 creative awards and was named as one of Singapore’s most named as one of the most influential creative directors for five consecutive years by the Institue of Advertising Singapore.
He said Y&R's digital capability will offer exciting opportunities for producing strong integrated work going forward.
Sanjay Bhasin, CEO Southeast Asia Y&R, said, “Farrokh joins at an exciting time for the agency where in the digital space we recently welcomed VML Qais to the Y&R family and are about to launch the Spark Plug initiative in the region.”