The move will take place on 20 February. After Yahoo Vietnam is in operation, its representative offices - basically offices that conduct limited sales and marketing activities - will be shut down.
“In establishing Yahoo Vietnam Limited, we’re looking at gaining additional access into the market to invest a little bit more and to do more sales and marketing activities,” said Jason Coates, Yahoo’s head of PR and communications for Southeast Asia. “We’re stepping up our investment in the market where online and internet penetration is still slated to grow rapidly. We see this as a huge growth opportunity, so we’re looking at investing now.”
The Hanoi Department of Industry and Trade first licensed Yahoo’s operations in Vietnam in August 2007 and the licence has since been amended four times.
The web giant currently has contracts with four local businesses including Admax, FPT On-Line Advertisement Company, GapIT Communication Company and Golden Communication Corps, to be its authorised advertisement agencies in the country.
In January, Yahoo closed its Yahoo! Music business in Vietnam.
Its Southeast Asia headquarters in Singapore still operates its Vietnamese-language websites.
“In establishing Yahoo Vietnam Limited, we’re looking at gaining additional access into the market to invest a little bit more and to do more sales and marketing activities,” said Jason Coates, Yahoo’s head of PR and communications for Southeast Asia. “We’re stepping up our investment in the market where online and internet penetration is still slated to grow rapidly. We see this as a huge growth opportunity, so we’re looking at investing now.”
The Hanoi Department of Industry and Trade first licensed Yahoo’s operations in Vietnam in August 2007 and the licence has since been amended four times.
The web giant currently has contracts with four local businesses including Admax, FPT On-Line Advertisement Company, GapIT Communication Company and Golden Communication Corps, to be its authorised advertisement agencies in the country.
In January, Yahoo closed its Yahoo! Music business in Vietnam.
Its Southeast Asia headquarters in Singapore still operates its Vietnamese-language websites.
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