“We’re moving away from just web design and production to become more of a ‘thinking’ agency,” he said, adding that demand for digital planning was growing among clients in Hong Kong who were looking for greater accountability.
Prior to assuming his new role, Cheung worked as insight account director for Isobar. As well as developing new business for wwwins, he will work alongside clients such as Pernod Ricard and Procter & Gamble.
Additional clients in wwwins’ portfolio include adidas, Coca-Cola, Emirates, Northwest Airlines, The Peninsula, HSBC and Yahoo.