Staff Reporters
Jan 27, 2022

Women to Watch Greater China 2022: Cindy Wang, Zenith

A long-time Zenith executive, Wang has picked up awards for the cross-screen planning systems and targeting solutions she has built for clients, and is noted for her decisive and effective leadership

Women to Watch Greater China 2022: Cindy Wang, Zenith
30 inspiring and innovative women making their mark in
marketing and communications across Greater China.

Cindy Wang

Deputy managing director 

Cindy Wang leads the omnichannel media strategy team for Huawei’s consumer business, which under her stewardship was crowned a "Global Gold Supplier" of the electronics manufacturer in 2020. In this role, Wang is responsible for conducting in-depth research on different product categories to develop effective strategies and data-driven media solutions. Her team is credited with growing consumer awareness of Huawei’s smart screens, watches, PCs and tablets.

Wang was nominated for ROI Awards for the ‘City Radar for Huawei’ experience stores project she oversaw. Facing a decline in footfall in brick-and-mortar stores due to the pandemic, she set up a precise targeting solution to increase store visits, product interest and sales in 16 stores, utilising Publicis Groupe’s City Radar tool.

Huawei is not the only major brand in China that Wang has worked with. Over the years, she has won new business from Didi, Mengniu, Tencent and JD. In 2021, her team also won the BAIC Group Arcfox media strategy business, increasing Zenith’s new business income and expanding into the alternative fuel vehicle industry. 

Wang is said to have sharp decision-making abilities. When an urgent request from a client for a media plan came in as the team were looking forward to a weekend resort trip, she pulled together a team of 20 to complete the three-day task in 8 hours, allowing everyone to arrive at the resort before dinner. To build a team trusted by customers and keep the team stable, she works with team members to plan their career development goals and achieve work-life balance.

Wang also works closely with other teams—such as media buying, content marketing, and data technology—to gain mutual trust and support. She understands the details of technical tools and the standards of data experts. Her cross-screen delivery and optimisation model for Mengniu won the Media 360 Gold Award.

Wang is a long-time executive of Zenith, joining Optimedia (relaunched as part of the new Zenith in 2016) as a planning executive in 2003. She was promoted to deputy managing director of Zenith China in 2020.

30 inspiring and innovative women making their mark in
marketing and communications across Greater China.


Campaign Asia

Related Articles

Just Published

19 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

19 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

19 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch