David Blecken
Feb 15, 2019

Why the 'Japanese LinkedIn' sees value in art sponsorship

BizReach helped Sophie Call stage an installation at Shibuya crossing, and wants to find further projects to support.

Sophie Calle's artwork looms above crowds at Shibuya crossing (image courtesy of Perrotin)

The relationship between corporate brands and artists is not what you would call natural. It’s true that many who work in advertising like to think of themselves as artists. But the reality is that they serve corporate interests, while artists are supposed to be free spirits divorced from such worldly concerns.

Artists do need money to produce and show their work, however, and this is where the two worlds have a reason to meet.

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