Jun 30, 2009

Whirlpool Water | Water You Can Trust | India

Whirlpool RO Water Purifiers is hoping to bring a smile to people's faces in India.

Whirlpool Water | Water You Can Trust | India
Creative agency Contract Advertising of India was responsible for developing this maiden campaign for the water purifier brand. “The creative concept is simple - when it comes to drinking water, the only water you can trust anyone else's life with is Whirlpool Water,” said Prashant Mathur, senior vice president and office manager of Contract Advertising.

The commercial targets affluent, health conscious consumers. In the commercial, a foetus is shown happily anticipating the arrival of fresh water as the mother readies the purifier.






Credits:
Project Water Your Can Trust
Client Whirlpool Of India
Creative agency Contract Advertising, India
Executive creative director Nima Namchu
Creative director Amit Shankar
Associate creative director Abhishek Gupta  
Account management Prashant Mathur, Swapnadip Mazumder, Supriya Bhasin
Director Francois Merlet
Production company Mad Entertainment
Post-production company Prime Focus, London and Mumbai
Media Agency Lodestar
Exposure Television

Related Articles

Just Published

6 hours ago

Will you listen to stock market advice from a rapper?

That's what Anand Rathi, a financial services firm in India hopes with this quirky campaign, starring its own leaders.

7 hours ago

Should the pitch process end at chemistry meetings?

After Mother and TBWA\London called for the process to end after chemistry meetings, Campaign asked others for their opinion on this contentious topic.

7 hours ago

Rainbow-washing: a partial, half-hearted defence

Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.

7 hours ago

Creativity is the return gift of empathy: BBDO's ...

Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action