Megan Gell
Jan 7, 2019

What it’s like to work on… Hong Kong Fashion Week

An evolving format, parallel events and digital engagement keep it fresh.

Few events are able to weather the changing business environment across decades, which makes it all the more remarkable that Hong Kong Fashion Week HKFW is celebrating its 50th edition this month in such good shape.

The HKFW SpringSummer edition in September expanded beyond its home at the Hong Kong Convention Exhibition Centre into a two-month citywide campaign.

“We collaborated with over 100 partners, including fashion boutiques, fashion design institutes, restaurants...

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