WEB BRIEFINGS: Zenith launches Interactive Solutions in HK

Zenith Media has made the jump into Asia's Internet world following

the launch of Zenith Interactive Solutions (ZIS) in Hong Kong.

The new unit is headed by interactive director Gary Wong who has 12

years' media experience in leading 4As agencies such as O&M and OMD.

Mr Wong's role is to be the facilitator and manager of communications

options on the 'Net, said Zenith regional operations director Roland

Crouch.

ZIS is already working on online media activities with some of Zenith

Media's clients, including HSBC, Hutchison-Priceline and Swire

Properties.

ZIS has already launched in Europe and the United States and, according

to Mr Crouch, plans are in the pipeline to open ZIS offices in Singapore

and Taiwan in the not too distant future.