WEB BRIEFINGS: Dentsu new site sheds corporate image

Dentsu has relaunched its website www.dentsu.com in an effort to

portray the company as more than "another corporate, commercial

organisation".

Dentsu creative director Naoto Oiwa said, "Our primary intent was to

convey the diversity of Dentsu. We wanted to communicate Dentsu's unique

ability to view the world from many sides concurrently, and to bring

together contrary elements and make them compatible.

"Our people are what make us stand out from others. That is why we

concentrate on showing Dentsu as a sum of its many parts, with its

myriad of talented people at the centre, rather than portraying the

company as just another corporate, commercial organisation."