Called "Destinations", the channel is an online travel resource for Visa cardholders, developed by Visa's media agency OMD.
Travel-related content will run across Visa's Visagreatbreaks.com site as well as MSN's Windows Live platform, while applications will make content available for the desktop and mobile.
"More of our clients are looking to deliver useful tools for their audiences in the digital space," said Andrew Tu, regional digital director, OMD Southeast Asia.
"Visa and MSN are continuously developing creative products for the consumers. It made sense that they should work together to create a digital 'first' with this new format," he added.
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