Sara Spary
Jun 9, 2015

Unilever's Marc Mathieu leaving FMCG giant to join Samsung

Unilever has confirmed that high-profile marketer Marc Mathieu, who joined Unilever in 2011, is leaving the business to join tech giant Samsung.

Marc Mathieu
Marc Mathieu

Mathieu, who spread the philosophy of "more magic, less logic" across the business, is understood to be joining Samsung the next few months to replace Todd Pendleton, CMO of Samsung US' mobile division.

Mathieu, a regular on the conference speaker circuit, is currently global SVP marketing at Unilever. He is a keen supporter of start-ups and has spearheaded Unilever's incubation of new technologies.

The most senior marketer at Unilever after CMO Keith Weed, Mathieu speaks often about "embracing" risks and eliminating fear of failure and has been instrumental in developing the business' "crafting brands for life' strategy aka "more magic, less logic".

Unilever confirmed it was looking for a replacement as a result of the departure but Samsung has yet to officially announce the appointment.

"Marc will be leaving Unilever to join Samsung. We thank him for his achievements here and wish him all the best in his new role," a spokeswoman for Unilever said.

 

Source:
Brand Republic

Related Articles

Just Published

9 hours ago

Dentsu Creative Bengaluru wins agency of the year ...

Event crowns agency, network and most creative company of the year, as Ogilvy and WPP also win titles.

1 day ago

Cannes Lions 2022: All the APAC winners (so far)

The Direct, Media and Social categories proved popular for Asian work while Dentsu India picked up a third Grand Prix. See other APAC winners in our running tally.

1 day ago

The celebrity creative vs the everyday creative

How indie and network agencies cater to both, according to UltraSuperNew’s general manager.