TVB.com unveils first stage of revamp

Revamping both layout and image to incorporate flash and video, TVB.com is offering a four-in-one package to advertisers, comprising TV, online and magazine advertising, as well as endorsement by TVB-contracted artistes.

“The goal of the revamp is to inform the public and advertisers that TVB.com is no longer a corporate website, but has transformed into a comprehensive online TV community and forum,” said Ivy Wong, chief operating officer, TVB.com.

Jonathan Wong, TVB.com head of product development, said: “We want a fresh look and to enhance the user experience, making it easy for everyone to utilise.”

The site has been divided into five categories - drama, entertainment, news, lifestyle and TV channels with a digital real-time electronic programme guide.

“TVB’s biggest strength is its vast archive of video content. We will offer access to these archives according to their popularity, and try to establish closer communication with users and respond to their requests,” said Ivy Wong.

For example, the ‘Dear Sum’ microsite on TVB.com was launched following the death of beloved actress Lydia Shum, featuring clips of her in shows such as Enjoy yourself tonight.

Exclusive highlights, online promotions and entertainment news are also on offer, targeting housewives who are not as frequent users of the internet as younger viewers.

Wong said a step-by-step user guide would be published in TVB magazines in order to help them make full use of TVB.com.

Roadshows held in shopping malls around the territory would also provide hands-on guidance. Advertisers will be able to check on the effectiveness of their campaigns via  strategic partnerships between TVB.com, Google and DoubleClick.

The revamped site soft-launched earlier this month, with the official rollout scheduled for 8 April.