Ad Nut has to hand it to Clemenger BBDO, which created the great Tourism Victoria campaign, Remote Control Tourist a couple years back. Now Ad Nut is excited by this latest follow up, "Play Melbourne", and wants to engage with the campaign's Periscope-enabled ball and customise it to look like a massive walnut—which would actually be possible (see below).
When Periscope first came out Campaign Asia-Pacific reached out to Clemenger BBDO for best practises on live streaming as well as overcoming challenges such as copyright, privacy and managing the "unexpected", which is the nature of live broadcast.
Ad Nut plans to get the full story on "Play Melbourne" from Tourism Victoria and Clemenger BBDO this week. Stay tuned.