Poh will develop strategic digital sites and also form partnerships with relevant parties to provide alternative and innovative out-of-home media solutions to advertisers and agencies in Singapore.
Previously, she was charged with developing and implementing marketing strategies, information systems and research in the Southeast Asia region for Posterscope where she handled clients including Sony, Sanyo, DHL, Daikin, San Miguel and Universal International Pictures.
Previously, she was charged with developing and implementing marketing strategies, information systems and research in the Southeast Asia region for Posterscope where she handled clients including Sony, Sanyo, DHL, Daikin, San Miguel and Universal International Pictures.
“I look forward to this challenging yet very exciting task in heading Cult Media in Singapore. People are spending twice as much time outside their homes and workplaces today as compared to a few decades ago. As a result, the ability to reach target audiences in attentive venues through non-intrusive media has become very important,” she said.
Regional VP of TNBT Communications Far East, Rod Nepomuceno, added: “Taking off from Cult’s success in Malaysia, we are confident that Poh Yin will be able to bring Cult to greater heights here in Singapore.”
