Staff Reporters
Nov 9, 2010

Tissue brand Tempo markets for the first time in mainland China

Popular tissue brand Tempo has launched its first branding campaign in mainland China in partnership with creative agency Publicis.

Tissue brand Tempo markets for the first time in mainland China

Tempo is known for its creative output in Hong Kong under Publicis Hong Kong. Publicis Shanghai, along with digital unit Publicis Modem and PR company MS&L China, has partnered on this debut marketing initiative for Tempo in China.

The integrated campaign includes PR efforts, print and outdoor work revolving around the catch phrase 'Tempo, stronger when wet. No embarrassment left'.

For the campaign, the tissue brand has created mini-site Tempochina.com.cn including interactive games themed ‘Rescue with Tempo’ and user-generated stories. Players are challenged to survive different game scenarios, including office meeting and dates. Players can also create their own story characters by uploading photos of friends or colleagues, and rescuing them with the help of Tempo tissues.

Keith Lee at Tempo’s holding company SCA Asia, commented, ”Publicis has created a truly contagious campaign that engages our target consumers. Its multiple integrated platform has proven very effective for consumers to experience the high-quality of Tempo tissue handkerchiefs.”


Credits:
Project Rescue with Tempo
Client SCA Asia
Creative agency Publicis Shanghai
Group creative director Jacqueline Ye
Associate creative director Volks Qian
Art director Jacky Zhu
Copywriter Justin Du
Group head Marco Wang
Business director Pascal Dubreuil
Account director Vivien Fei
Digital agency Publicis Modem
Exposure Print, online, PR

 

Source:
Campaign China

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