JWT is the long-time incumbent for the telco, which also works with a number of local agencies including Hotline for it creative business. Initiative currently services its media planning and buying.
Managed by R3, the review is believed to be at the credentials gathering stage, before a shortlist is drawn up at the start of February.
Managed by R3, the review is believed to be at the credentials gathering stage, before a shortlist is drawn up at the start of February.
Although the size of the business is unknown, Telkomsel is one of Indonesia’s top five spenders for advertising.
