Staff Reporters
May 7, 2019

TBWA Hakuhodo wins top honour at ADC Awards

Ogilvy Hong Kong, Dentsu, Cheil, TBWA India and Grey Hong Kong also among the APAC winners.

'Pride jersey' for AIG won eight golds and three best-of-discipline awards for TBWA Hakuhodo.
'Pride jersey' for AIG won eight golds and three best-of-discipline awards for TBWA Hakuhodo.

TBWA Hakuhodo won three best-of-discipline honours and eight gold cube awards on its way to the global Agency of the Year title at the The One Club for Creativity’s global ADC 98th Annual Awards ceremony on Monday night in New York.

TBWA Hakuhodo won all eight of its gold cubes for 'Pride Jersey' on behalf of AIG, and the same work also won three best-of-discipline honours in brand/communication design, fashion design and product design. AIG won brand of the year honours.

Eleven countries in APAC picked up 47 ADC cubes (15 gold, 14 silver and 18 bronze) plus 58 merits (see breakdown below).

Besides TBWA Hakuhodo, the other APAC gold winners were:

  • In China, Minmin Qu and Qian Jiang Nanjing won gold for 'Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi' on behalf of The Commercial Press.  
  • Ogilvy Hong Kong won three gold cubes for Birdland (Hong Kong) for its much-awarded 'Hot & Spicy' campaign.  
  • Hakuhodo Tokyo, with Hakuhodo Products Tokyo and Hakuhodo i-studio Tokyo, won a gold for Hakuhodo 'Brain Drool 2016 Archive'.
  • Dentsu Tokyo, with Nissin Foods Holdings Tokyo and Geek Pictures Tokyo, won gold for 'Akuma no Kimura (Demonically Spicy Ramen)'. 
  • Cheil Worldwide Seoul, with Junpasang Production Seoul, Bounce CreativeSeoul and Yonggamhan Production Seoul, won a gold for 'Firevase' on behalf of Samsung Fire & Marine Insurance. 

The best-in-show black cube went to Final Cut New York and Furlined Santa Monica, with Droga5 New York, for 'The Truth Is Worth It' on behalf of The New York Times.

A PDF of all the winners listed by agency is available here, and you can explore the winners here.

Here's a breakdown of all the APAC cube winners and merits by country:

  Gold Silver Bronze Merit Total
Australia 0 0 1 6 7
China 1 2 6 19 28
China / Thailand 0 1 0 1 2
Hong Kong 3 1 0 0 4
India 0 0 3 3 6
Japan 10 5 8 24 47
Korea 1 4 0 2 7
New Zealand 0 0 0 1 1
Singapore 0 0 0 2 2
Sri Lanka 0 1 1 3 5
Taiwan 0 0 0 2 2
Thailand 0 0 0 1 1
Total 15 14 18 58 105


Related Articles

Just Published

23 hours ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

23 hours ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

23 hours ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

23 hours ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.