SPH Media scandal: Is trusting media to deliver on numbers enough?
The need to measure and validate media consumption data using third parties before deciding on ad spend has never been greater, reminds AAMS president Shufen Goh.
by Shufen Goh
.jpeg)
The need to measure and validate media consumption data using third parties before deciding on ad spend has never been greater, reminds AAMS president Shufen Goh.
by Shufen Goh