The Soundbuzz catalogue includes more than 300,000 songs, from Western Top 40 hits to Bollywood, Mandarin and Canto pop. When consumers load their iriver software post-purchase, a Sound- buzz-provided application will allow them to easily search and download -- for a small cost -- music from its database.
ReignCom, a Korea-based manufacturer and owner of online music store Funcake, will also provide Korean music to Soundbuzz.
Soundbuzz CEO Sudhanshu Sarronwala: "I believe that people will see this as one more reason to buy. It may not be the only reason, but I think it is a very important reason."