Raahil Chopra
Nov 23, 2019

Sorrell: will target India's growth clients who want 'faster, better, cheaper'

The executive chairman of S4 Capital told Campaign India there's a good chance they'll be talking to WPP clients as well.

Sir Martin Sorrell at Web Summit in Lisbon earlier this month. Source: Getty Images

Sir Martin Sorrell, executive chairman, S4 Capital, was in India last week to announce the merger with White Balance and MightyHive's first office in the country
 
Speaking with Campaign India on the sidelines of a press meet in Mumbai, Sorrell explained why S4 Capital is looking to target digital advertisers, even if they're a smaller slice of the pie in India.
 
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