Kenny Lim
Nov 9, 2009

SingTel launches early bird deals for sports content on mioTV

SINGAPORE - Fresh from acquiring a host of football and sports content in Singapore, SingTel's mioTV platform has begun enticing cable viewers to sign up through the launch of two early bird promotions.

SingTel launches early bird deals for sports content on mioTV
SingTel is now offering the Barclays Premier League 2010/11 season package on mioTV at S$24.61 (US$18) per month and the BPL with ESPN Star Sports packages costs S$26.75 (US$19) per month, but customers will not be billed for their sports content until August 2010.

Customers who sign up early will also received perks with SingTel’s football portal Football Frenzy as well as installation of set-top boxes.

The early bird packages is another one of the first salvos fired by SingTel to entice cable viewers to switch over to its mioTV platform, since it won the exclusive and highly coveted rights to the BPL football tournament broadcast in October.

SingTel’s early bird offers are also thought to be in direct response to StarHub’s move to offer cable TV customers free access to two sports channels last week.

StarHub is set to launch a new self-packaged 24-hour sports channel from January 2010. This channel will carry a wide variety of sports content including football, wrestling, tennis and local sports.

To complement the new sports channel, all StarHub’s cable TV customers will also enjoy a free 24-hour sports news channel from July 2010.



Related Articles

Just Published

2 days ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

2 days ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

2 days ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

3 days ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch