The launch of the channel marks Li’s debut in the market and promises “never-before-seen exclusive regional and international programming”.
Li will feature the Asian premiere of Iron Chef America and Deserving Design, hosted by celebrity designer and author Vern Yip.
Li will feature the Asian premiere of Iron Chef America and Deserving Design, hosted by celebrity designer and author Vern Yip.
In addition, Li will showcase international celebrities such as Martha Stewart and the designer cast from HGTV Design Star.
Anne Chan, general manager of Li TV Asia, said: “Singapore’s mio TV platform is Li’s first launch territory. This is especially significant, as a testimony and appreciation of high-quality production and discerning content which resonates strongly with Singapore’s urban audience, who have a sophisticated palette for inspiring lifestyle entertainment.”
In May the channel was reported to be looking for agencies to handle marketing and communications strategy and planning across Asia.
