Racheal Lee
Jul 23, 2013

Singapore's MICA calls PR pitch for DesignSingapore Council

SINGAPORE - The Ministry of Communications and Information has called a PR pitch for the DesignSingapore Council to conceptualise, plan and implement communications and public-relations strategies for the council’s programmes and events.

Among the council's programmes is the President's Design Award
Among the council's programmes is the President's Design Award

The 18-month contract requires the chosen agency to generate awareness of the council’s programme and events that help develop the design industries and encourage the adoption of design by enterprises and drive public interest in design.

It should also communicate key messages effectively to its stakeholders and target audiences, including designers, design companies and local and international design associations.

The council is looking at services on strategic PR counselling, as well as media activities and deliverables. The tender must include communications and PR proposals on the strategy and approach to implementing the objectives, as well as costing that includes the monthly retainer fee.

A mandatory briefing will be held this Thursday at the ministry office. The closing date of the tender is 19 August.

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