Singapore hosts Global Brand Forum

Challenges
Innovative lunches and tea-break menus were incorporated into the event to cater for international delegates. Guests enjoyed a global buffet menu with cuisines from Europe, India, China, Thai and Japanese. A selection of finger sandwiches and dim sum was offered at breakfast, and a balance of both vegetarian and meat dishes was required.

The hotel received many requests for product placements from co-sponsors, which involved additional coordination with the organisers to ensure clutter was limited.

Execution
Hotel staff were familiar with the meeting planners and their preferences, which meant that
some floor plans and processes could be duplicated. “Synergy was achieved through the rapport
built in 2006,” says Evelyn Yo, director of public relations at the Ritz-Carlton, Millenia Singapore. “We were able to anticipate some of the requests even before they were voiced.”

Verdict
Global Brand Forum chairman S. Karthik says: “We received overwhelming and positive
feedback from everyone who attended the forum this year.
“The delegates were excited, our partners and sponsors were enthusiastic, speakers were
stimulating and provided food for thought for all attendees. All the arrangements went smoothly, like clockwork, and delegates were treated to a truly thought provoking
conference. We couldn’t have hoped for more.”

Chris Schaumann, Microsoft regional partner manager, says: “The quality of speakers has
outpaced last year. “For us, it is a vital arena to connect with important brand marketers and to learn from them what are the challenges and opportunities they face using online marketing."