Kenny Lim
Jun 7, 2010

Singapore Army launches tender for creative agency

SINGAPORE - The Ministry of Defence (Mindef) has launched a tender for a creative agency to handle its advertising account and recruitment campaigns in Singapore.

Singapore Army
Singapore Army
The review is thought to be part of a bi-annual review that is statutory for all Government-linked accounts.

Mindef had been working with local shop Mandate Advertising for its advertising needs in Singapore. The incumbent is believed to have held the account for over a decade.

The appointed agency will be contracted for two years with the option to extend with another two and will be charged with the defence force’s brand, corporate and recruitment publicity campaigns.

The scope of work includes media strategy and development as well as through-the-line marketing activities on print, TV, radio, outdoor and online channels.

In April, Mindef awarded Arc Worldwide the contract to revamp its Army internet portal following a multi-agency review.

Related Articles

Just Published

9 hours ago

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

10 hours ago

Heineken trusts Korean football fans with keys to ...

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

11 hours ago

Woolley Marketing: How much transparency is too ...

Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.

11 hours ago

Publicis Japan bolsters creative leadership with ...

EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.