Launched by the Thai royal family and government officials in 1941 with an initial capital of baht 1 million, SCIB has been perceived as a conservative brand. Other than developing a solid product or service to help their customers excel, SCIB sees the need to ensure the public on the security that they can offer when faith in the banking industry is diminishing lately.
The creative agency behind the campaign is Chuo Senko. The ad illustrates how SCIB is the right partner for people in Thailand. ‘Moving with you with our heart’ is the new tagline. The campaign features real management and staff from SCIB. Media channels for the project include television, print, outdoor and radio.
Credits:
Project SCIB Heart
Client Siam City Bank
Creative agency Chuo Senko, Thailand
Executive creative director Chak Naiprayoon
Creative director Boonkwang Noncharoen
Art director Titayaphorn Amnauyphol
Copywriter Charuwan Wirayakorn
Agency producers Amornrat Arunrark, Sumith Arunsunyaluck
Account servicing Duangjai Charoenchai, Sirilak Pathanrat, Surajet Lorsrithanachai
Media agency Vizeum, Thailand
Production company Fat Films
Exposure Television, print, outdoor, radio
