SATELLITE & CABLE BRIEFING: Made-in-China series debuts on AXN

AXN Action TV has launched the first made-in-China action sports

and adventure programme, AXN The Series, which reaches 17 million

households in 17 major cities and provinces.

Hosted by Beijing cable television talents Cao Xiao Lei and Li Jing, the

series presents real life adventure footage from around the world.

AXN The Series is sponsored by sports and leisure wear brand

Converse.

In China, AXN is available in more than 5,000 hotel rooms and VIP

compounds throughout the day and the action channel will introduce more

day part programming in key cities and provinces.

The China version of AXN The Series is among the first programmes AXN

will tailor-make for the Chinese market.

AXN has meanwhile reported a surge in prime-time ratings in India - the

channel is among the leading international cable channels for viewers

aged 15 and over.

"In October, AXN put in its strongest ratings performance ever in both

Taiwan and India, indicating recent scheduling and programming changes

are hitting the mark with viewers in these markets," said Mr Ricky Ow,

sales and marketing vice-president.

"In Taiwan, as part of a month-long line-up of (Arnold) Schwarzenegger

programmes, AXN scored its best-ever single rating of 1.4 with the

action blockbuster Terminator 2," added Mr Ow.