The Chinese digital agency, specialising in interactive campaigns, web branding and design, boasts Puma and Shanghai General Motors among its clients. Founded in 1997, Wangfan has projected revenue growth of 16 per cent in 2011.
The acquisition, which is still subject to approval from relevant authorities, is part of Publicis Groupe’s overall strategy of boosting income from emerging economies as well as from the digital sector.
In the past year, Publicis has acquired four other Chinese agencies: Genedigi (June 2011), Dreams (May 2011), Interactive Communications (February 2011), and Eastwei Relations (November 2010).
"Now that we’ll be operating from within a major international communications group we can sharpen some new skills and put them at the service of our clients. It’s a win-win move for all of us,” Wang said.