Feb 18, 2005

Private view: Eddie Wong, executive creative director, TBWA\Shanghai

GMAC AUTO INSURANCE: Hope I got it right. I don't know if there are any cultural nuances that I should be aware of, so if I'm talking rubbish, please forgive me. My take of the 'Pot' ad is that if you don't get your Chevrolet insured by GMAC, you'll probably end up having to use a pot-lid as a replacement for your stolen wheel cap. Interesting. But I don't think I really understand the 'Plastic Bag' ad and I'm not too sure if its follows the same line of thinking as the 'Pot' ad. Anyway, I'll leave that to the consumer.

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