Ad Nut
Sep 7, 2015

Precision walking promotes Honda HR-V

From the UK: 'Stepping' for Honda by Mcgarrybowen

Precision walking promotes Honda HR-V

From Ad Nut's Campaign UK counterparts:

Honda's new TV ad for the HR-V combines satisfying-to-watch feats of human choreography with the 90s jungle hit Incredible by M-Beat featuring General Levy. The spot, by Mcgarrybowen, borrows from the Japanese discipline of precision-walking and took six weeks of rehearsals to perfect. The choreography is meant as a nod to Honda’s belief in engineering perfection and the film ends with the line: "Precisely, pleasingly, perfect." The work was created by Robin Temple and Tom Woodington, and directed by Kim Gehrig through Somesuch. It was shot at Wembley Arena.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East



Related Articles

Just Published

3 hours ago

Adam & Eve/DDB prioritises growth in 2022 with ...

Trio of promotions includes Miranda Hipwell to group MD and Jemima Monies to chief marketing and operations officer.

3 hours ago

IOC's Winter Olympic film shows fans mirroring ...

In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.

3 hours ago

M/SIX hires EMEA and worldwide chief strategy officer

Shula Sinclair joins from Spark Foundry in a new role.

3 hours ago

Ogilvy India recasts creative top management

Lowe Lintas' Puneet Kapoor to join Ogilvy as CCO, even as Mahesh Gharat and Kiran Anthony, creative leaders for south India exit.