The WPP agency scooped the account following a six-month review process. There were no other agencies involved in the review.
“Pizza Hut is great prize for us,” said Intan Sukmawati, general manager of MEC Indonesia. “We are excited that the client has given us the remit to push the boundaries and we look forward to building a close partnership in the coming years.”
Pizza Hut was looking for an agency with fresh communications ideas to drive greater volume and loyalty in a tough market for Western pizza chains.
While relatively popular in Indonesia’s cities, Pizza Hut has tasked MEC to build its image outside urban areas where fastfood consumption is dominated by local vendors.
Meanwhile, the restaurant brand has launched a campaign in the Philippines to grow its position in the food delivery segment.
The campaign, by BBDO Guerrero Ortega Manila, pushes the brand’s promise of punctuality with the line ‘Hate late’.
Using TV, radio, print, direct mail, text, online, ambient and merchandising, the campaign plays on the idea that if people don’t like to be kept waiting - in a country not known for its time-keeping - they should use Pizza Hut Delivery.
Sales of Pizza Hut - owned by Yum brands - fell by an average of four per cent in the US in 2006, putting more pressure on the company’s international operations to perform.
“Pizza Hut is great prize for us,” said Intan Sukmawati, general manager of MEC Indonesia. “We are excited that the client has given us the remit to push the boundaries and we look forward to building a close partnership in the coming years.”
Pizza Hut was looking for an agency with fresh communications ideas to drive greater volume and loyalty in a tough market for Western pizza chains.
While relatively popular in Indonesia’s cities, Pizza Hut has tasked MEC to build its image outside urban areas where fastfood consumption is dominated by local vendors.
Meanwhile, the restaurant brand has launched a campaign in the Philippines to grow its position in the food delivery segment.
The campaign, by BBDO Guerrero Ortega Manila, pushes the brand’s promise of punctuality with the line ‘Hate late’.
Using TV, radio, print, direct mail, text, online, ambient and merchandising, the campaign plays on the idea that if people don’t like to be kept waiting - in a country not known for its time-keeping - they should use Pizza Hut Delivery.
Sales of Pizza Hut - owned by Yum brands - fell by an average of four per cent in the US in 2006, putting more pressure on the company’s international operations to perform.
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