Elaine Chan
Director of Marketing Communications
Pan Pacific Singapore
Singapore
Elaine Chan's career in hospitality marketing began over two decades ago at Grand Copthorne Waterfront Hotel, where she discovered an enduring passion for shaping brand narratives within complex commercial environments. That early foundation evolved into an international career spanning Singapore, China, and the United Kingdom, including pre-opening roles in Beijing and Ningbo where she founded Ningbo's inaugural bilingual city publication.
Her defining chapter emerged at Parkroyal Collection Marina Bay, where as director of marketing communications and sustainability, she reframed sustainability from a facilities function into a brand driver. Under her leadership, the hotel achieved over SGD19.5 million in global PR value, secured 71 awards, and became the only Singapore hotel to receive the United Nations Environment Programme's Sustainable Cities and Human Settlements Award in 2023. In that same year, the hotel’s sustainability-led content outperformed global competition from a group of over 5,000 hotel properties in social echo by 308%.
She drove culinary brand elevation that led Peach Blossoms to enter the Asia's 50 Best Restaurants list for the first time. Her team hosted 2,003 sustainable building tour participants, including policymakers and industry peers, influencing best practices in green hospitality.
Now at Pan Pacific Singapore, Chan continues to apply her philosophy that marketing is a strategic growth engine, not a support function. She integrates sustainability into core brand strategy and builds marketing teams that operate as strategic partners to the business.
To Quote: "I have seen first-hand how she elevates marketing into a strategic growth engine for the business. What distinguishes Elaine is her ability to integrate purpose with performance. She has consistently demonstrated that sustainability, culinary positioning, loyalty strategy and digital optimisation are not separate pillars, but interconnected levers of growth. " -Melvin Lim, General Manager of Pan Pacific Singapore
