Osim goes 3D for product promotion

Osim, a manufacturer of health gadgets, recently put a spin to retail shopping bags by turning the medium into 3D, walking product demonstrations.

Publicis Singapore took to the malls to find a way to draw consumers to Osim stores. "One thing stood out - the bags. Almost everyone carries them, but no one vocalises what's on the inside," said James Lim, head of art at Publicis.

Images of products were thus positioned on the bags such that its owner appeared to be using the product.

For example, a shopping bag was printed with an image of an Osim slimming belt - the uZap - so that when women wore the bag on their shoulders, the belt was aligned to look like it was perfectly resting on their hips.
Another Osim device, a handheld massager, was printed at an angle whereby consumers - presumably male - appeared to be massaging their backs when they carried the bag over their shoulders.

"The everyday paper bag served as the perfect advertising tool by actively involving existing Osim customers, while piqueing the interests of the new," said Lim.