Omnicom Media Group Malaysia appoints head of content
MALAYSIA - On the heels of a series of specialist hires, Omnicom Media Group Malaysia has appointed Haris Ismail as Head of Fuse – its branded content, sponsorship and ideation unit that services clients within the network and its brands, OMD and PHD. Fuse specializes in strategy and building brand assets in owned and earned platforms and integrating these with paid media. In his new role, Haris will be responsible for embedding the value-proposition of Fuse within OMD and PHD as well as strengthening the product through local initiatives.
