The drive seeks to explain the camera’s Beauty Mode, which is based on Olympus’ existing Face Detection technology, to consumers in their twenties, and to raise credibility of Olympus as a professional camera brand.
According to a statement from Diamond Ogilvy, which developed the campaign, studies have shown that many Korean consumers perceive Olympus as lacking advanced technical features. A spokesperson for the agency said that the campaign aimed to give Olympus a competitive edge through alternative positioning.
According to a statement from Diamond Ogilvy, which developed the campaign, studies have shown that many Korean consumers perceive Olympus as lacking advanced technical features. A spokesperson for the agency said that the campaign aimed to give Olympus a competitive edge through alternative positioning.
The TVC includes two storylines featuring a man who takes skilled photographs of his handsome brother, and a man who wins his girlfriend’s favour by taking flattering images of her.
The spot will air for three months on national, cable, and mobile TV, as well as online.
Watch the ads
