Media News
Jenny Chan 陳詠欣
Apr 27, 2012

Ogilvy's 21st-century update of founder's advertising wisdom

SHANGHAI - On day two of the Asian Marketing Effectiveness Festival this morning, Ogilvy & Mather's global effectiveness director Tim Broadbent and China chief creative officer Graham Fink distilled the 1909-word long, 38-point treatise written by David Ogilvy four decades ago into tips that are still relevant today.

Ogilvy: hard objectives critical

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