OFF THE VINE: Pip bang on target with strategy for free space in Reader's Digest

All you cynics out there who reckon you can never get something for

nothing, take note - here's not what to do when you get it.

M&C Saatchi Hong Kong director of client services and darts maniac Pip

Landers recently won a darts competition at the Reader's Digest annual

Thanksgiving party.

She received HK$128,000 of free advertising space in the

publication - and promptly donated it to client British Airways.

Vine is gobsmacked.

Vine is astounded.

Vine would have used that maginificent gift to promote ourself.

Vine wants to be invited to the next Reader's Digest party, please.