Heartland has held the US$15 million account for the past three years. The formal distribution of spend between the two agencies remains unclear.
Jul 8, 2008
Nokia splits outdoor assignment between two agencies
SHANGHAI - Nokia has split its China out of home media account between Aegis-owned incumbent Heartland and challenger Universal McCann, after a pitch that also included Kinetic, OMD, CMX and Dentsu.
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