Nickelodeon launches dedicated Philippines feed

The new channel will cater specifically to Filipino viewers via scheduling, market-specific advertising and promotions specifically tailored for two to 14 year olds in the Philippines.

It will feature 24 hours of Nickelodeon’s favourite original animation titles including the top Nickelodeon programmes in the Philippines for kids aged 2 to 6 years old like Dora the Explorer, Go Diego Go!, The Backyardigans, Team Umizoomi, Ni Hao, Kai-Lan and evergreen hits, SpongeBob SquarePants, The Penguins of Madagascar, The Fairly OddParents and more. The programme line-up also includes Nickelodeon’s latest live-action sensation Big Time Rush, as well as hits such as iCarly, Victorious and the highly anticipated new series House of Anubis. 

Local advertisers and cable operators will now have enhanced opportunities to work with Nickelodeon on customised marketing solutions including sponsorships of long and short-form programming and tailored advertising opportunities including events, promotions and multiplatform marketing solutions.

“The Philippines continues to be an increasingly important market for us, and the implementation of a dedicated Nickelodeon feed enhances commitment to provide advertisers and cable operators’ customisation opportunities in this particularly fast growing market," said Indra Suharjono, executive vice-president and managing director, MTV Networks North and Southeast Asia.

"This also demonstrates our commitment to strengthen local programming and cater to the specific viewing preferences of the young Filipino audience and families."