Brand owners will be able to place their products within the program and tie in other elements such as online and mobile advertising related to the show, as well as run TV spots during the show's ad breaks.
Gregory Ho, vice president and general manager of Animax Asia mentioned, "LaMB offers advertisers a blue ocean marketing solution for them to achieve their communication objectives."
The project is the first animated programme produced under the US$6million Singapore Economic Development Board and SPENA joint production fund and is being produced by Singapore based production house Peach Blossom Media.
The show is likely to go on air in the last quarter of the year.
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