New agency network launches

The network is aimed at allowing member agencies to offer a global network for clients to liaise with across several markets while retaining complete independence

Loosely based around agencies specialised in travel, luxury and lifestyle marketing, the bulk of the current members are based in Europe, with Greater China’s Newell PR the only representative from Asia. However, representatives from The Marketing Orchestra have indicated that new members will be joining in the near future.

Current members are Matrix Public Relations (Dubai), Express Conseil (France and Francophone Switzerland), w&p Wilde & Partner (Germany, Austria and German-speaking Switzerland), Newell PR (Greater China), PR Connexion (Greece and Cyprus), USP Marketing PR (BeNeLux), Eytan Loewenstein Communications and Public Relations (Israel), Martinengo - Global Marketing Communication (Italy and Italian-speaking Switzerland), Topcomm (Nigeria), Sergat Spain (Spain and Portugal), M3 Public Relations (Turkey), FD (UK and Ireland) and Hawkins International (USA).