Jessica Goodfellow
Jul 18, 2019

Netflix begins tailoring offering in Asia with mobile-only India plan

The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.

Netflix is introducing a cheaper, mobile-only subscription plan in India as it looks to tailor its offering in Asia, a key growth region for the service.

The SVoD confirmed on Wednesday 17 July it will roll out the new plan in the third quarter of this year. It will restrict customers to mobile-only streaming, and will be priced lower than the company’s existing subscriptions, which in India are currently between 500 rupees and 800 rupees....

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